Karen Julia
SEO CONSULTANT
I work with small businesses and digital marketing agencies to provide SEO expertise.
You have a website that you know could be attracting new clients, but you’re scared to update it, let alone try and optimise it for Google. You need someone who will take the time to understand your business goals, and who can translate those aims into traffic growth.
Hey! I’m Karen! I’m an experienced SEO consultant based in Glasgow with a holistic approach to SEO, and a decade of experience coaching and consulting business owners on everything SEO related.
From content strategy that will fuel growth to resolving complex technical SEO issues, I provide a data-based search engine optimisation service to businesses that want to make it easier for their ideal clients to find them.
Outsource Your SEO Growth.
REGULAR SITE MAINTENANCE INCLUDED
No more worrying about updating WordPress plugins..
REGULAR SEO AUDITS
Problems identified before they impact rankings.
UNDERSTAND EXACTLY WHAT WORK IS BEING DONE
A fully transparent service so that you’re clear on what work has been completed and why. No smoke and mirrors here!
AVOID UNEXPECTED TRAFFIC DROPS
Have an expert on your team who understands Google’s best practice guidelines and can monitor algorithm changes.
SEO: A Long Term Digital Marketing Strategy.
SEO CAN TAKE 6-12 MONTHS TO SHOW RESULTS.
Time frames can vary between companies and industries, but this slow build up gains momentum over time and leads to a more sustainable approach to marketing with minimal maintenance costs.
SEO projects start with research and strategy, and then quickly move to establishing a technically healthy site.
Measurement is set up right at the start to ensure Google tools are all set up correctly, and conversions can be accurately tracked to measure success.
Ongoing SEO work is typically based around content research and optimisation and keeping the website healthy and performing well.
With access to a full state-of-the-art suite of software, no stone is left unturned in ensuring your site is kept in peak condition.
ARE YOU STRUGGLING WITH THE TECH SIDE OF YOUR WEBSITE?
MOST BUSINESS OWNERS WANT TO FOCUS ON THEIR BUSINESS, NOT FIXING TECH ISSUES, OR FIGURING OUT COMPLICATED SEO PROBLEMS.
I offer a range of related tech services, including resolving email issues, setting up GA4 dashboards, and SEO migrations.
Email Authentication
Improve open rates with having fully authenticated email
GA4 Optimisation
Get to the data you need fast – with optimised dashboards
SEO Migrations
Maintain your SEO performance during design changes.
THIS IS WHY I’VE PUT TOGETHER THE
SMALL BUSINESS SEO SERVICE
Flexible SEO support that can adapt to your needs.
Affordable organic SEO growth, to help your business achieve it’s goals in a sustainable way.
SEO is about more than Google. The aim of any SEO project isn’t just growing traffic, it’s about growing the right traffic and ultimately, increasing sales
Small business SEO packages are time based, and will feature a bespoke mix of tasks that are designed to give you the best return on your investment.
THE PROCESS
01.
INITIAL AUDIT
GETTING STARTED
The initial website audit includes a complete overview of your current website performance. We’ll dive into Google Analytics and Google Search Console to gain an understanding of where you’re at, and create a benchmark report to track future growth.
The full technical SEO audit will give us an accurate understanding of the health of your website, and a specific list of tasks to work on.
Your current content will be assessed in terms of performance and growth opportunities, and we’ll look analyse your competitors, in addition to undertaking keyword research.
You’ll have the option of taking this report and working on these areas yourself, or investing in monthly SEO service to fix issues and optimise content for you.
02.
MONTHLY SEO
REGULAR SEO IMPROVEMENTS
A monthly SEO service where the health of your site will be improved, alongside content optimisation and/or product optimisation, as required.
Simple reports that track growth
1-2-1 Zoom session each month to discuss performance and agree priorities for the month ahead.
Email support to answer questions
03.
SEO MAINTENANCE
KEEPING YOU ON THE RIGHT TRACK
Once you’ve achieved the desired level of site health and traffic growth, you can drop down to a maintenance level of monthly SEO geared towards keeping your site performing well each month. This can involve maintaining internal link structure, looking for content gaps or new content opportunities, and optimising older content.
There’s no need for regular 1-2-1s at this level, you you can instead focus on your business whilst your SEO performance is maintained.
Most SEO agencies and freelancers are – how shall we put it? – expensive and useless. I’ve known Karen for a while through social media and knew all about her photography talents and ability with SEO. We arranged a Zoom and my opinions of SEO freelancers changed – Karen is an expert. Gave me clear direction for my business with no flannel or confusion. Thank you!.
– STUART WALTON – GET PRO COPY
SEO PACKAGE DETAILS
INVESTMENT
Your investment will result in a healthier site with better growth potential
INITIAL SEO AUDIT
£525
In-depth initial technical and content audit. Cost dependent on site size and initial work required.
TECHNICAL SEO AUDIT
Discover what improvements are required on your website.
GOOGLE TOOLS
Setup/Health check of Google Search Console and Google analytics GA4.
CONTENT STRATEGY
Undertake in-depth keyword research & competitor analysis to provide you with a content strategy that will target your ideal client and create as many touch-points as possible.
IMPLEMENTATION
The most important site issues will be fixed, with recommendations made for future SEO improvement work
BEST FOR GROWTH
MONTHLY SEO
£375-£750
Monthly SEO service for regular technical and on-page SEO work that includes 5-10 hours of SEO work.
TECHNICAL SEO AUDIT
Monthly measurement of site health to track progress
IMPLEMENTATION
SEO work to improve site quality based on the results of the SEO audit.
CONTENT OPTIMISATION
Identifying opportunities and optimising blogs and landing pages to drive growth.
REPORTING
Clear performance reports to track growth progress.
POWER HOUR
£75
Perfect for small and one-off ad-hoc tasks. A few examples below:
EMAIL AUTHENTICATION
To improve email deliverability.
GA4 Set-up
Set-up or health check of the new Google Analytics.
SEO Q&A
Zoom chat to answer SEO questions relating to your site.
PAGE INDEXING REVIEW
1-2-1 Zoom session to review page indexing and make recommendations and/or fix issues.
SEO MIGRATIONS
SEO migrations typically require 2-3 hours of work, depending on the site of the website.
GOT SOME QUESTIONS?
READY TO
CONNECT?
Book a discovery call to chat about working together (I love Zoom video calls, but a phone call is totally fine if thats more convenient for you), or complete the contact form with as much info about your current situation as possible.
I’d love to hear from you!