For founder-led marketing agencies.
Fractional SEO Consultant
Senior-level strategy, technical oversight, and AI-aware search expertise — delivered on a flexible basis, without the cost or commitment of a full-time hire.
With over a decade of hands-on experience, I provide scalable, specialist SEO support to growing agencies that need senior direction without adding headcount. My work strengthens delivery, improves systems, and ensures your SEO strategy stands up to modern search demands.
I operate behind the scenes as a strategic partner, helping agencies retain clients, win pitches, and scale with confidence.
Fractional SEO
A Smarter Operating Model for Growing Agencies
Founder-led agencies are under increasing pressure to deliver deeper expertise, stronger technical performance, and credible search strategy, while keeping teams lean and overhead controlled.
Fractional SEO provides access to senior-level strategic direction without the cost, risk, or rigidity of a full-time hire. Instead of stretching internal teams or relying solely on junior execution, agencies gain experienced oversight that ensures SEO work is commercially aligned, technically sound, and built for modern search environments.
This model allows agencies to strengthen delivery, improve internal systems, and scale client work confidently, without disrupting existing team structures or committing to permanent headcount.
Why Agencies Choose Fractional SEO Leadership
Founder-led agencies often reach a stage where client expectations exceed internal capacity. Fractional SEO leadership provides experienced strategic direction without the cost, risk, or rigidity of expanding headcount.
This model allows agencies to strengthen delivery standards, improve technical oversight, and support more complex client work while keeping team structures lean and flexible.
An external senior partner also brings objective perspective – identifying opportunities, closing strategic gaps, and ensuring SEO activity aligns with commercial priorities rather than reactive task lists.
The result is stronger client confidence, more credible deliverables, and the ability to scale services sustainably without long-term hiring commitments.
Where I Fit in
I work as a fractional SEO lead for founder-led agencies that need experienced strategic direction without expanding headcount.
Rather than simply executing tasks, I help shape SEO strategy, strengthen delivery frameworks, and ensure client work is commercially aligned, technically sound, and built for modern search.
As an external senior partner, I provide objective oversight and specialist insight that internal teams often don’t have the capacity or experience to maintain consistently.
I integrate quickly, identify gaps early, and create clear strategic direction — delivering meaningful progress without lengthy onboarding or disruption to existing workflows.
I support agencies as a fractional SEO lead, providing:
✓ Technical SEO oversight
✓ Strategy development for client campaigns
✓ AI-aware search optimisation guidance
✓ Content structure & search intent mapping
✓ Audit frameworks internal teams can execute
✓ Pre-sales support for pitches
✓ Independent reviews before deliverables go live
Engagement Models
Retainer
Best for agencies needing consistent senior SEO leadership without expanding headcount.
A monthly partnership providing strategic direction, technical oversight, and campaign guidance across your client portfolio. I work alongside your team to strengthen delivery standards, sense-check strategy, support complex initiatives, and ensure SEO activity aligns with commercial goals.
Ideal for agencies managing multiple retainers who want experienced leadership continuity and a trusted second brain embedded in their workflow.
Project
For agencies requiring senior expertise on specific high-value initiatives.
Focused support for clearly defined projects such as technical audits, site migrations, SEO strategy frameworks, or search performance recovery. I provide experienced oversight at critical stages so your team can execute complex work with confidence.
Best when specialist depth is needed without long-term commitment.
Advisory
Flexible access to senior SEO expertise when you need a trusted strategic sounding board.
Direct access for strategy reviews, deliverable sense-checks, pitch preparation, performance troubleshooting, and second opinions before work goes live. Sessions are booked as needed, making this a practical option for founders and senior team members who want expert input without formal retainers.
Well-suited to agencies refining internal processes, navigating growth, or strengthening client confidence.
Measurable Results and Reporting
Clear reporting builds client confidence and protects long-term retainers. I help agencies present SEO performance in a way that is credible, easy to understand, and aligned with commercial goals, not buried in complex dashboards.
I work alongside your team to define practical KPIs, interpret performance data accurately, and translate insights into clear strategic direction your clients can understand.
Reporting is delivered in flexible, accessible formats that fit your agency’s workflow, combining structured written summaries, annotated performance screenshots, and recorded video walkthroughs that explain what matters, why it matters, and what happens next.
This approach ensures performance is consistently monitored, clearly communicated, and translated into actionable strategy that supports better decisions and stronger client relationships.
Operational SEO Coverage
As a fractional SEO partner, I support agencies across the technical, strategic, and structural areas that underpin sustainable organic growth.
Not every area is addressed every month. Priorities are determined by commercial impact, site maturity, and where focused intervention will deliver the strongest results.