1. Services

Photo SEO Lab will provide SEO services as outlined in the selected package. Services may include keyword research, on-page optimisation, technical analysis, site structure recommendations, implementation guidance, and performance reporting.

Specific deliverables and timelines will be confirmed prior to project commencement.

2. Client Responsibilities

Client agrees to:

• Provide timely administrative access to the website and relevant analytics platforms.

• Provide accurate business information, content, and brand assets as required.

• Respond to communication and requests for information in a timely manner.

Delays in access or materials may impact project timelines.

3. Fees & Payment

All fees are payable in full prior to commencement of work unless otherwise agreed in writing.

Fees are non-refundable once work has commenced.

Additional services outside the agreed package scope will be billed at $___ per hour.

4. No Guarantee of Results

Search engine rankings and traffic are influenced by third-party algorithms, competitor activity, and market conditions.

Photo SEO Lab does not guarantee specific rankings, traffic increases, or revenue outcomes.

5. Scope & Project Changes

Project timelines assume stable website access and infrastructure at project start.

Changes to platform, hosting, design, or site structure during the project may require additional paid work and may extend timelines.

Missed calls without 24 hours’ notice will be forfeited. Rescheduling within 24 hours may require booking an additional paid session.

6. Third-Party & Platform Changes

Photo SEO Lab is not responsible for ranking changes resulting from:

• Search engine algorithm updates

• Hosting or server issues

• Changes made by Client or third parties after optimisation work has been delivered

Restoration of overwritten optimisation work will be billed at the standard hourly rate.

7. Intellectual Property

Client warrants that all materials provided are owned by the Client or used with appropriate permission.

Client agrees to indemnify and hold Photo SEO Lab harmless against third-party claims relating to materials supplied by Client.

8. Complaints & Disputes

Client agrees to notify Photo SEO Lab in writing of any concerns and allow reasonable opportunity to resolve the matter prior to initiating third-party disputes or chargebacks.

9. Arbitration Agreement

WHEREAS, the parties herein recognize disputes and differences may arise between parties; AND WHEREAS the parties herein recognize that litigation in court can be time consuming and expensive; AND WHEREAS the parties agree it is in their best interest to appoint an arbitrator to resolve such disputes as they arise; NOW IT IS AGREED BETWEEN THE PARTIES HERETO AS FOLLOWS:

The parties hereto agree to refer the following matters and responsibilities to the Arbitrator: To resolve all disputes and differences that arise under this contract

In the event that there are any disputes or controversies that arise between the parties pursuant to the terms of this contract, then the parties are waiving their right to litigate these issues in court and instead elect to have these disputes resolved through arbitration.

The parties agree that any disputes are to be arbitrated through the Scottish Arbitration Centre and that the parties agree to abide by the rules of the Arbitration (Scotland) Act 2010

WHEREFORE, it is agreed that all claims and disputes arising or relating to the contract are to be settled by binding arbitration in Scotland. Said arbitration is to be resolved through the Scottish Arbitration Centre and the parties agree to abide by these rules.

Any decision or award as a result of any such arbitration shall be issued in writing and the arbitrator shall be mutually selected pursuant to the Arbitration (Scotland) Act 2010 rules followed by theScottish Arbitration Centre

Any arbitration award may be confirmed in a court of competent jurisdiction.

10. Indemnification

A. Client will indemnify and hold Vendor harmless from and against any claims by third parties, including all costs, expenses, and attorneys’ fees incurred (“Damages”), arising out of or in conjunction with (i) Client’s performance under or breach of any obligation or agreement of this Agreement, and (ii) any actual or threatened claim that the content provided by Client to Vendor infringe any intellectual property, including, but not limited to, infringement of any copyright, trademark, patent or trade secret made against Vendor by any third party.
B. Vendor shall indemnify, defend, and hold Client harmless from, and against any and all third party Damages arising out of or resulting from (i) Vendor’s performance or breach of any obligation or agreement of Vendor under this Agreement, (ii) any misrepresentation made by Vendor in this Agreement, or (iii) any actual or threatened claim that the Deliverables or the Deliverables infringe any intellectual property, including, but not limited to, infringement of any copyright, trademark, patent or trade secret made against Client by any third party.

11. Force Majeure
If either party is prevented from complying, either totally or in part, with any of the terms or provisions of this Agreement by reason of fire, flood, storm, computer virus, war, accident, or other acts of God, then upon written notice to the other party, the requirements of this Agreement, or the affected provisions hereof to the extent affected, shall be suspended during the period of such disability. During such period, the party not prevented from complying may seek to have its needs (which would otherwise be met hereunder) met by the other without liability hereunder. The party prevented from complying shall make all reasonable efforts to remove such disability within ten (10) days of giving such notice and the party not prevented from complying pursuant to this Section may terminate this Agreement, without liability, upon expiration of such ten (10) day period. However, the Vendor agrees to use commercially reasonable efforts to protect the Deliverables, information, and the Deliverables it has created for the Client from any force majeure event including insuring the appropriate information is backed up and stored at a safe site on a reasonable basis to help protect from such unforeseen events.

I, the undersigned client, hereby warrant that I am competent to contract in my own name. I confirm that I have read the herein agreement prior to its execution and I am fully familiar with the contents thereof. This agreement shall be binding upon me and my heirs, legal representatives, and assigns.