Start Here: SEO Diagnostic Audit

Wedding Photography SEO: How Does it Work?

Every photography SEO project starts with establishing a benchmark of how your website is performing. I’ll assist you with setting up Google Search Console and Google Analytics unless it’s set up already. If it’s already set up, we’ll complete a health check of this and correct any settings.

Full SEO Audit

Your photography website will receive a full technical SEO audit. In this audit, every single page and link will be checked and analyzed, and this data will be used to help guide tasks completed within your project. With search engines, technical problems can make it difficult for them to understand your site, so we’ll want to make sure that your site has no problems that would stop potential clients from finding you.

Keyword Research

We’ll undertake extensive research of your competitors, and identify good target keywords for you. To help you get the best long term results from search engine optimization, our target keyword recommendations will take into account search volume and level of competitiveness. We want your photography business to be found by your ideal client, so keyword strategy is really important. We’ll use one (or sometimes two!) of your coaching calls to discuss content strategy, then we’ll work together to improve the quality of the content on your website to ensure no keyword stuffing, fix any site speed issues, and ensure your site complies with current best practice guidelines from Google.

Image Optimization

Image SEO will be a key part of your photography SEO project, and in this area, we go beyond website optimization and will show you how to correctly optimize your wedding photos in Adobe Lightroom before they are added to your website, we help optimize the images sizes, and you’ll receive coaching on things like file name optimization and correct use of alt text.

Photography Website

We’ll optimize your home page together, improving things like word count, site speed, and ensuring the web page provides a good user experience. We’ll analyze every file size on your home page to ensure a fast loading speed for a mobile device as well as desktop. It’s a ranking factor to have an SSL certificate, so if you don’t have one, we’ll help you with that.

Wedding Blog

When it comes to blog posts, we know many photographers struggle with wedding blogs. We’ll help guide you on how to write blogs for your target clients, not a search engine. This SEO coaching will cover things like title tags, page titles, URL structure, meta descriptions, and of course the content itself. It’s important your content matches search intent, and we’ll work together live on a video call to show you how to use various SEO tools to find out what that is. For WordPress websites, we’ll help install an SEO plugin (Yoast) and calibrate this for you. An SEO plugin can be a great SEO tool to help you with blogging. We won’t optimize every single wedding blog post, but we do optimize a number of these together. The exact number varies depending on your chosen package.

Once we have completed all of these steps, we’ll look at other ranking factors like schema optimization, (to increase your chances of being shown in featured snippets), the distribution of your content on social media, your overall social media activity, backlinks, and of course, Google my Business for those map results.

Photographers SEO Project Summary

This is a lot of features to fit into a photography SEO project, and this is the reason our full projects for established sites start at 15 hours. To achieve a bunch of page 1 rankings for you, we want to ensure everything from site structure to your web pages is all optimized to offer the best possible user experience and give you the best chance at ranking, and getting as many website visitors as possible. Our SEO Projects are 6-12 months long so that we can monitor your website performance to ensure your site visitors are increasing and that your website traffic is coming from our targeted areas.

‘Done With You’

Photography SEO Prices

We’ll work together live on Zoom, so that you can learn whilst your site is optimized.

SEO Foundations Intensive

The SEO Foundations Intensive is delivered across five structured sessions within the same week.

Choose a week that works for you and the Zoom sessions will be scheduled in advance.

Zoom calls are recorded and you’ll be supplied with links so that sessions can be watched back.

At the end of the week, you’ll have core SEO foundations implemented and a clear roadmap for continued growth.

Coaching call 1 (1.5hr duration): Core SEO settings configured

Coaching call 2 (1.5hr duration): Home page optimized

Coaching call 3 (1.5hr duration): Landing page created/optimized

Coaching call 4 (1.5hr duration): Blog coaching

Coaching call 5 (2hrs duration): Two blog posts optimized

Good to know:

• The total project time is ten hours, including eight hours of live Zoom sessions and two hours of preparation and review.
• The timings of the Zoom sessions will be agreed in advance to fit your daily schedule.
• All sessions must take place within the selected week. Unused sessions cannot be carried forward.