Google offers a whole suite of free tools that will help with various website and SEO tasks.
Start Here: Which tool do you need?”
- Want to see what’s indexed → Search Console
- Want traffic data → GA4
- Site feels slow → PageSpeed
- Schema issues → Rich Results
- Changing domain → Address Change
- Want to track specific traffic → Campaign Builder
Google Search Console
https://search.google.com/search-console/about
What it does
Shows how your website appears in Google search, including which pages are indexed, what keywords you’re ranking for, and any technical issues.
When to use it
Use this regularly to monitor performance, check indexing, and spot issues after making changes to your site.
Google Analytics GA4
https://analytics.google.com/analytics/web
What it does
Tracks how people use your website, including where they come from, what pages they visit, and how they behave once they land.
When to use it
Use this to understand traffic trends, identify your most popular content, and see how users move through your site.
Google Mobile Friendly Test:
https://search.google.com/test/mobile-friendly
What it does
Checks if your website actually works on mobile, like, properly works, not “technically loads but looks like a car crash.
When to use it
Paste your URL, hit test, and it’ll show you what Google sees on mobile. If it flags issues, fix those before worrying about anything else—because if your site’s a mess on mobile, nothing else matters.
Google Page Speed Insights:
https://pagespeed.web.dev/?utm_source=psi&utm_medium=redirect
What it does
Analyses how fast your website loads and highlights performance issues that could affect user experience and rankings.
When to use it
Use this if your site feels slow, after a redesign, or when you want to improve loading speed — especially on mobile.
Google Campaign Builder:
Use this for adding tracking stuff to pages/posts:
https://ga-dev-tools.google/campaign-url-builder
What it does
Creates trackable links so you can see exactly where your traffic is coming from (emails, TikTok, ads, etc.) instead of guessing.
When to use it
Drop in your page URL, add your source (like “tiktok” or “email”), medium, and campaign name. Use the generated link when you share things, then check results in analytics to see what’s actually working.
Google Rich Results Test:
Is your schema a hot mess of errors? Check here!
https://search.google.com/test/rich-results
What it does
Checks whether your website supports rich results (like FAQs, reviews, or recipe snippets) and highlights any structured data issues.
When to use it
Use this after adding schema or structured data to make sure it’s working correctly and eligible for enhanced search results.
Change of Website Address Guide & Tool:
https://support.google.com/webmasters/answer/9370220?hl=en
What it does
Notifies Google that your website has moved to a new domain, helping preserve rankings and transfer signals to the new site.
When to use it
Use this when migrating your website to a new domain — only after redirects are in place and the new site is ready.