E-E-A-T stands for:
- Experience
- Expertise
- Authority
- Trust
Here’s what Google has to say:
Google’s automated systems are designed to use many different factors to rank great content. After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify a mix of factors that can help determine which content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-T.
Of these aspects, trust is most important. The others contribute to trust, but content doesn’t necessarily have to demonstrate all of them. For example, some content might be helpful based on the experience it demonstrates, while other content might be helpful because of the expertise it shares.
Wondering how results are automatically generated?
Check out this Google guide on how search works:
https://www.google.com/search/howsearchworks/how-search-works/ranking-results